macbeth

social media campaign manager/content creator

feature film

greenscreen productions & goldfinch studios

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director: kit monkman

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writer: kit monkman & shakespeare

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genre: shakespeare, drama

eveloped a social media campaign to promote the digital release of Macbeth directed by Kit Monkman.

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Working with the director and producer, I created and managing regular social media posts to build awareness of the film's release. Maintaining and building on the film's audience by harnessing the enthusiasm for Shakespeare with these new emerging forms that this film is utilising and exploring, and engaging new audiences with the film's radical blending of innovative technologies with the traditions of theatricality.

Monkman's Macbeth brings Shakespeare and the tradition of storytelling into the future, challenging the concept of audience and performer, and what it means to experience screen-based stories in 21st-century.  

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Conducting interviews with leading cast members to produce articles with interesting angles for both the official website and other online journalism platforms, to explore topics that really resonate with contemporary audiences. 

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This opportunity offered me the freedom to be creative and independent, whilst giving me critical insight into film production and marketing. Having explored behind the scenes of the VFX studio to learn about Macbeth's unique process and other green screen productions ( Macbeth was shot entirely in front of a green screen) I am excited by the future of the industry.